Oakville Real Estate News

What's Up Next On The Colour Wheel Of Paints


Blog by Joette Fielding | September 25th, 2015


color-wheel2.jpgHomeowners today have a mind-boggling variety of colour choices for their home, and the options just keep getting more and more colourful. Last week alone, “global colour authority” Pantone, a company that develops and markets colour solutions for corporations, introduced 210 new shades, bringing the total number in its portfolio to 2,310. The expanded selection includes several new tones of orange, blue, and pink—which, according to hue mavens, are the colours that will be trending most in coming months.

But let’s take a step back. The undisputed, all-time favorite colour of interior house paint remains white—and the runners-up are shades of not-quite white.

“The top-selling colours are always going to be the neutrals: taupes, driftwood grays, and all variations of white,” says Erika Woelfel, Behr Paints’ vice president of colour marketing. “There are also certain colours that people use as a kind of standard—certain red colours for the kitchen and historical, classic colours like stone blues.”

Sue Kim, colour strategist at the paint supplier Valspar, agrees, but notes that the definition of “classic” has expanded.

“The tried-and-true beige colours are still popular, but homeowners are ready to make the transition to different but still versatile grays, especially with warm undertones,” Kim says.

Outside the more neutral palette, though, colour preferences tend to come in three- to five-year cycles—influenced by fashion trends, the economy, and technology. In the 1920s, thanks to the influence of art deco and Coco Chanel, lacquered black, mauve, stainless steel, and dusty turquoise were all the rage. The Great Depression of the ’30s brought in pearly, light colours such as barely-there yellow and baby blue. In the 1940s, the wartime effort—and wartime shortages—meant that olives, khakis, and drab neutrals trumped brighter colours. A similar trend happened, Woelfel notes, in the years right after 9/11.

Right now, the range of popular colours includes warmer grays, golden yellows, hot pink, and indigo and baby blue.

“We’re seeing things happen with gray, where it’s becoming warmer, almost a bridge colour between gray and brown,” Woelfel says.

Purple, blue-green, and turquoise are trending down, Woelfel adds, but the time may have come for long-overlooked orange. “It has a huge range, particularly as an accent colour.”

Even with the flurry of new or refashioned shades, many homeowners are reluctant to incorporate bold colours into their homes, Kim says.

“The strong colours are always put to the side because of what we see as colour anxiety,” she says. “But there are more bold shades that are easy to bring into the home—a denim-inspired colour, say, or a rich copper can better bring out the details of a home.”

So what’s up next? Look to the more distant past—in addition to the shorter cycles of popularity, there are also 20-year cycles fueled by nostalgia. Just as there’s been a recent embrace of all things from the ’90s on television, in house painting, colours popular from 1990 to 1995 are on the rise.

“We’ve been seeing silver tones like chrome and stainless steel for years,” Woelfel says. “Now we’re seeing brushed golds.”

If the cycle holds true, look for the bright gel colours of the early 2000s to start gaining steam soon. Or you could always go with eggshell. That never goes out of style.

Content courtesy of http://www.realtor.com


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